As we sink further into 2025 - whether your plan is to keep doing the great work you do to stay active or venture into new terrain / sport, we found this article published by Strava at 2024 year end to be insightful!
Here are 5 cool trends from users of the application (across 120 million users spanning over 190 countries!):
1) Boomers and Gen X outpaced Millenials and Gen Z in total accumulated miles and crowns**
2) Women were 20% more likely to achieve a crown** on the app
3) 25% increase in women uploading weightlifting workouts & 11% increase in female cyclists overall
4) 15% increase in men uploading yoga or pilates workouts
5) 59% increase in Run Club participation & 58% of surveyed users said they made friends via fitness groups as documented on the app
** Crown: The fastest athlete on a given segment to date
The data in this article goes to show, no matter who you are or what generation you sit in, exercise can serve as a means for community, wellness, and grit. Keep up the great work!
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